A memorable arrival
A sweeping concession canopy, warm illumination and large-scale lighting bring a sense of drama to the lobby.
SilverCity London · OntarioThe experience starts
CBG / CONCEPT PRESENTATION / 2026The experience starts
before the movie.
A new concession and lobby concept. Playful, welcoming, and inspired by the magic of a classic night at the theatre.
EXPLORE THE DESIGN ↓01 / The visionA little theatre.
A little theatre.
A lot of possibility.
Make an impact from the moment guests walk in. An open concession, a clear ordering experience, and comfortable places to gather turn the lobby into part of the occasion.
Classic cinema, reimagined
Bold graphics, soft curves and layered colour give familiar movie-night rituals a fresh expression.
Room to come together
A mix of lounge seating and high-top tables creates places for families and friends to meet before the show.
02 / Concept studies
Set the scene.
Explore the atmosphere, architectural gestures and material direction. Select any image for a closer look.
03 / The guest experienceOrder. Pick up.
Order. Pick up.
Make it a night.
Clear destinations help guests move through the lobby while keeping the experience friendly and intuitive.
01
Choose how to order
12 single-sided kiosks in two rows of six, with counter ordering available for a personal touch.
02
Find the pickup
A clearly identified pickup area anchors the concession experience.
03
Drinks, your way
Coke Freestyle machines on the side wall create a dedicated self-serve drinks destination.
04
Stay a little longer
Lounge seating and high-tops opposite the concession offer a comfortable spot before the movie.
04 / Design development
From plan to place.
Supplied planning and model references show the spatial foundation behind the concept.
The starting point.
The April 1, 2026 presentation explores four floor-plan options and the original concept directions. Included here as a reference to the design’s development.
Open the full original presentation PDF ↗
Historical concept options / REVELHOUSE & Campbell Building Group
A destination before
the destination.
Thoughtful design, a playful spirit, and a comfortable place for families. A lobby that makes going to the movies feel like an event.
Concept presentation for discussion. Renderings illustrate design intent; final layouts, signage, materials and equipment remain subject to coordination.